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SGI Logo ＆ Visual Illusion
Xah Lee, 2011-03-01
Silicon Graphics's logo.
Silicon Graphics's famous logo is a corner perspective of a tubed cube. The key behind this successful logo lies in the illusion it imparts. A cube appears hexagon when viewed from a corner.
sgi logo etched microscopically on cpu.
Computer rendered sgi logos, by Paul Bourke.
A spinning sgi cube. The SGI cube is sgi's hallmark and trademark. Its perspective illusion and rendering symbolizes the company's craft. In early 1990s, SGI is regarded as the king of computer graphics.
Idiotic sgi new logo.
Around 1998 SGI is bleeding to death, with graphic CAD systems happily running on cheaper but not slower Windows/Intel and Mac's PowerPC chips. They changed their logo to a stylized SGI and dropped the iconic cube. Later years, due to complaints, they re-adopted the old cube logo.
Real sculpture of the SGI logo, at its headquarter in Mountain View, California, USA. The plate at the bottom (not shown) reads: “In Celebration of 20 Years of innovation. Dedicated by Dr. James Clark Founder, Silicon Graphics, Inc. on August 12, 2002. Sculpture previously installed at SG Manufacturing S.A., Switzerland”.