SGI Logo & Visual Illusion

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SGI Logo & Visual Illusion

Xah Lee, 2011-03-01

sgi logo flat sgi logo sgi logo old

Silicon Graphics's logo.

This logo is designed by Scott Kim. Scott Kim website.

Silicon Graphics's famous logo is a corner perspective of a tubed cube. The key behind this successful logo lies in the illusion it imparts. A cube appears hexagon when viewed from a corner.

sgi logo on chip

sgi logo etched microscopically on cpu.

sgi logo rendered

Computer rendered sgi logos, by Paul Bourke.

SGI logo spinning A spinning sgi cube. The SGI cube is sgi's hallmark and trademark. Its perspective illusion and rendering symbolizes the company's craft. In early 1990s, SGI is regarded as the king of computer graphics.

sgil new logo

Idiotic sgi new logo.

Around 1998 SGI is bleeding to death, with graphic CAD systems happily running on cheaper but not slower Windows/Intel and Mac's PowerPC chips. They changed their logo to a stylized SGI and dropped the iconic cube. Later years, due to complaints, they re-adopted the old cube logo.

SGI logo sculpture SGI logo sculpture

Real sculpture of the SGI logo, at its headquarter in Mountain View, California, USA. The plate at the bottom (not shown) reads: “In Celebration of 20 Years of innovation. Dedicated by Dr. James Clark Founder, Silicon Graphics, Inc. on August 12, 2002. Sculpture previously installed at SG Manufacturing S.A., Switzerland”.

sgi logo
sgi logo

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