2011-09-01

Are Googlers the Minions of Google Marketing?

Perm url with updates: http://xahlee.org/w/Googler_marketing_minion.html

Are Googlers the Minions of Google Marketing?

Xah Lee, 2011-09-01

it's somewhat disappointing. Vast majority of googlers on g+, they all seem to be doing marketing for google. It's all nice tweets, new features of g+, how great g+ is, news of another net celebrity joining g+.

maybe they just love the company they work for? But if you look closer, i don't think it's peach-n-cream like that. They seldom, basically never, tweet about actual work, or any thought that might be negative to google, in fact, vast majority don't tweet anything non-google at all (except generic crowd-pleasing cat pics or piping thru luke-warmed news).

a job is a job. Even though google caters a great and fun environment for its employees, am pretty sure there are still pressures, conflicts, or just tiredness, at least occasionally.

then, outside of g+, there are a few dedicated blogs of ex-googlers. There, it's usually always somewhat negative of google, with polite words patched over on top.

it's natural for one to carefully avoid talking about his work, his boss, especially negative parts. But the number of googlers online, and how they all seem to be doing google marketing, seems, unnatural.

just to be sure, am trying to think of how other big companies are like regarding this. Apple, Microsoft, HP, Oracle, IBM, etc. I don't really knom much blogs by these company's employees to say, except that Steve Jobs made the fan do marketing for them.

PS ok, a new thought. Maybe google is like that because they have shaped their marketing into a science, like everything else of their algorithm and scientific methodology fetish. So, instead of having dedicated marketing personnel (which they do), they spread marketing informally to be parts of work to all staff (e.g. programers and managers too). So, any worker, are encouraged to use perhaps their break time or “the 20% time” to do google marketing on their own, without being directed. May it be a simple tweet of some new Android cuddly at Google, or participate a video broadcasting some new Google feature.

PS if you need a g+ invite, click: Xah Lee's G+ Invite.