talking to myself about Cortana, Siri for an hour. It's huge.
They, going to be the AI. For vast majority of people, the general public, it is they, Cortana, going to be the window to tech. With a human female voice User Interface, it will also become intimate, in a natural way. That is, most people, are not tech savvy. They don't even know what a browser is. But Cortana (and Siri, ok Google), because it communicates with user via human language, and being a female, this will lead to natural connection, and making the user wanting more, and will thus push and push for Cortana to mature, and meet demand. (and there'll be porn aspects, a huge industry, but that's different topic. We focus on the average people and phone use here.). Cortana (Siri, similar services) , will become the Embodiment of Artificial Intelligence, as the populace have seen in movies. Most people are not into scifi or tech stuff, but it is via the interaction of human female voice that help daily things, grow attachment, and become average people's connection with tech.
i think ALL our tech progress, will also become measured by them. As in, how mature, how smart, Cortana, Siri becomes.
they going to be the #1 software growth in next decade.